BanaBay Makes Big Strides in Russia

Post 387 of 1525

Vitali Donskoi

BanaBay has taken a leap forward with banana sales in Russia by securing a significant new customer following a successful product trial.

Having experienced BanaBay produce via the European spot market, Fruit Brothers, one of the leading fruit and vegetable exporters in Russia, approached BanaBay directly and will now be supplied with 12-15 containers of bananas per week to distribute to supermarkets in the largest Russian cities and other regions.

To ensure the success of the trial, BanaBay sent its quality team to Russia to inspect the first shipment before handover. Jose Madrid and Nic Chambers meticulously surveyed 2% of the whole load and confirmed that the quality on arrival was up to BanaBay’s expected high standards.

Vitali Donskoi, BanaBay’s Business Development Manager responsible for Russia, outlines the future:

“The Russian market is really huge and growing fast, so we will always be interested in any opportunities and challenges arising there. Now that we have had our first success, we are currently exploring how to start working directly with retailers as this is another fantastic potential customer base for us.”

Photograph shows: Vitali Donskoi, Business Development Manager, BanaBay.
For further information:
Mark O’Sullivan, BanaBay Ltd. Tel: +44 (0) 121 392 8750 w: www.banabay.com
Megan Dunmore, DDPR. Tel +44 (0) 1384 878777 e: info@ddpr.biz

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